Since 2004, Sultan Al-Osra has distributed trusted baby care, oral care, home care and battery brands to all 18 governorates — reaching stores, pharmacies and points of sale from a Baghdad head office and a Basra branch.
Founded in Baghdad in 2004, Sultan Al-Osra (Al Rajul Al-Iraqi) is a specialised distributor of fast-moving consumer goods.
We combine deep market knowledge with a disciplined route-to-market — an agent and wholesaler network, key-account coverage and cash-van teams — to keep trusted products on shelves in every corner of the country.
From a Baghdad head office and a Basra branch, we act as the official Iraq partner for a portfolio of international brands.
Trusted local and international names across baby care, oral care, home care and automotive batteries.
Baby bath, shampoo, oil and 2-in-1 care made for delicate skin.
View products → Oral careToothpaste and daily oral-care essentials for the family.
View products → BatteriesAlkaline, lithium, zinc-carbon, rechargeable and kids' batteries — AA & AAA.
View products → Home careFloor cleaners, air fresheners and liquid soaps (Ugarit).
View products → ShavingRazor blades and shaving essentials.
View products → Baby & home careBaby laundry detergent & softener and kids' foaming hand soap — by Endeks Kimya, Türkiye.
View products → Coming soonA new distribution agency will be announced soon.
Stay tuned →Looking for a distribution partner in Iraq? Your brand could be next.
Also distributing: Droop Clean (Batarji) · Max Clean · New baby soap · Baby-care diapers (Soran).
A structured route-to-market that moves products from our warehouses to shelves nationwide.
Full national coverage, north to south.
An exclusive agent network across the country.
Active wholesale relationships nationwide.
Retail outlets served across the capital.
Retail outlets served nationwide.
Al-Sheikh Omar & Jarf Al-Naddaf (Baghdad), Hamdan Industrial (Basra).
A sub-dealer network reaching all 18 governorates keeps your products within consumers' reach everywhere.
Over 22 years distributing for leading international brands, with the systems and discipline to match.
5,100 m² of warehousing across three facilities and a 31-vehicle fleet give the capacity to grow with you.
From traditional trade to modern retail and key accounts — one partner, every channel.
We're always looking for talented people across sales, distribution, marketing and logistics. Send us your CV and we'll be in touch.
Whether you're a brand seeking Iraq coverage or a partner in the trade, we'd like to hear from you.
Tears-free baby shampoo, bath, oil, powder and soap — gentle, clinically-minded care for delicate skin.
More NUNU products will be available on the website soon.
A full toothpaste range — advanced cavity protection, whitening, sensitive care, refreshing gels, herbal Miswak and Clove, plus Jungle Kids flavours.
More Anchor products will be available on the website soon.
Future Batteries — alkaline, lithium, zinc-carbon and rechargeable cells, plus fun Toys+ batteries for kids, in AA and AAA sizes.
Shown in AA size — most lines are also available in AAA.
More Tesla battery lines (AAA, C, D, 9V and coin cells) will be available on the website soon.
Home-care essentials by Ugarit — dishwashing liquid, hand & body soap, multi-purpose and floor fresheners, degreasers and dark-garment shampoo.
More Laten home-care products and scents will be available on the website soon.
Double-edge razor blades made with Japanese steel — INGLISH Super Stainless and Super Platinum, sold worldwide.
More shaving products will be available on the website soon.
Baby-safe laundry care and playful kids' hand soap — dermatologically tested, gentle on sensitive skin. Produced in Türkiye by Endeks Kimya, an Ender Grup company.
More Joy Star baby & home-care products will be available on the website soon.
